Skip to main content

Advertisement

Table 1 Mean per-liter price by product and brand (pre-tax and after-tax)

From: Pass-through and competition: the impact of soft drink taxes as seen through Mexican supermarkets

Product Tax November 2013 December 2013 January 2014 Feburary 2014 Average pass-through
Water
 Bonafont (1500 ml) No 5.13 5.23 5.69 5.58 0.45 [0.028]
 Ciel (1500 ml) No 5.37 5.47 5.45 5.45 0.03 [0.029]
 E. Pura (1500 ml) No 5.36 5.47 5.35 5.22 − 0.13 [0.020]
 Evian (1500 ml) No 18.65 17.46 17.41 17.29 − 0.74 [0.020]
Soda
 Big cola (3300 ml) Yes 4.43 4.52 5.91 6.28 1.64 [0.045]
 Coca-cola (Coke) (2500 ml) Yes 8.45 8.51 9.79 9.65 1.24 [0.020]
 Pepsi-cola (2500 ml) Yes 6.94 6.82 8.85 8.77 1.92 [0.069]
 Coca-cola light (2000 ml) No 9.87 9.95 10.32 10.38 0.44 [0.021]
 Pepsi-cola light (2000 ml) No 7.96 7.76 7.39 8.15 − 0.09 [0.099]
 7-Up (2000 ml) Yes 7.13 7.20 8.26 8.41 1.16 [0.036]
 Fanta (2000 ml) Yes 6.67 6.96 7.95 7.92 1.13 [0.029]
 Coca-cola (355 ml) Yes 21.20 21.16 22.74 22.80 1.59 [0.349]
Juice
 Ades (1000 ml) Yes 17.02 17.80 18.06 17.34 0.32 [0.062]
 Del Valle (1000 ml) Yes 13.63 14.31 16.02 15.17 1.70 [0.069]
 Florida 7 (1000 ml) Yes 11.54 11.17 13.53 12.26 1.55 [0.054]
 Jumex (1000 ml) Yes 14.51 15.31 16.00 15.78 1.00 [0.047]
Sports drinks
 Enerplex (600 ml) Yes 14.21 14.13 14.72 15.01 0.70 [0.058]
 Gatorade (600 ml) Yes 20.50 23.03 25.44 24.90 3.42 [0.110]
 Jumex sport (600 ml) Yes 15.18 15.85 16.10 16.06 0.56 [0.077]
Powder mix
 Frisco (1000 ml) Yes 2.15 2.19 2.19 2.15 0.00 [0.007]
 Frutimax (1000 ml) Yes 2.49 2.52 2.69 2.36 0.04 [0.026]
 Tang (1000 ml) Yes 3.04 3.11 3.11 3.11 0.03 [0.011]
Other products
 Chicken breast (1 kg) No 67.66 68.47 68.23 68.10 − 0.10 [0.003]
 Corn tortilla (1 kg) No 9.87 9.85 9.81 9.89 − 0.02 [0.045]
  1. Compiled by the authors using data from PROFECO. We report only products with more than 1000 observations per month. Prices in Mexican pesos (MXN). The average pass-through is computed as the average prices in January and February of 2014 minus the average prices in November and December of 2013, considering the number of price observations as a weighting factor. Numbers in brackets are standard errors; calculations were made over the unbalanced sample of 607 establishments