Table 1 Mean per-liter price by product and brand (pre-tax and after-tax)
From: Pass-through and competition: the impact of soft drink taxes as seen through Mexican supermarkets
Product | Tax | November 2013 | December 2013 | January 2014 | Feburary 2014 | Average pass-through |
|---|---|---|---|---|---|---|
Water | ||||||
Bonafont (1500 ml) | No | 5.13 | 5.23 | 5.69 | 5.58 | 0.45 [0.028] |
Ciel (1500 ml) | No | 5.37 | 5.47 | 5.45 | 5.45 | 0.03 [0.029] |
E. Pura (1500 ml) | No | 5.36 | 5.47 | 5.35 | 5.22 | − 0.13 [0.020] |
Evian (1500 ml) | No | 18.65 | 17.46 | 17.41 | 17.29 | − 0.74 [0.020] |
Soda | ||||||
Big cola (3300 ml) | Yes | 4.43 | 4.52 | 5.91 | 6.28 | 1.64 [0.045] |
Coca-cola (Coke) (2500 ml) | Yes | 8.45 | 8.51 | 9.79 | 9.65 | 1.24 [0.020] |
Pepsi-cola (2500 ml) | Yes | 6.94 | 6.82 | 8.85 | 8.77 | 1.92 [0.069] |
Coca-cola light (2000 ml) | No | 9.87 | 9.95 | 10.32 | 10.38 | 0.44 [0.021] |
Pepsi-cola light (2000 ml) | No | 7.96 | 7.76 | 7.39 | 8.15 | − 0.09 [0.099] |
7-Up (2000 ml) | Yes | 7.13 | 7.20 | 8.26 | 8.41 | 1.16 [0.036] |
Fanta (2000 ml) | Yes | 6.67 | 6.96 | 7.95 | 7.92 | 1.13 [0.029] |
Coca-cola (355 ml) | Yes | 21.20 | 21.16 | 22.74 | 22.80 | 1.59 [0.349] |
Juice | ||||||
Ades (1000 ml) | Yes | 17.02 | 17.80 | 18.06 | 17.34 | 0.32 [0.062] |
Del Valle (1000 ml) | Yes | 13.63 | 14.31 | 16.02 | 15.17 | 1.70 [0.069] |
Florida 7 (1000 ml) | Yes | 11.54 | 11.17 | 13.53 | 12.26 | 1.55 [0.054] |
Jumex (1000 ml) | Yes | 14.51 | 15.31 | 16.00 | 15.78 | 1.00 [0.047] |
Sports drinks | ||||||
Enerplex (600 ml) | Yes | 14.21 | 14.13 | 14.72 | 15.01 | 0.70 [0.058] |
Gatorade (600 ml) | Yes | 20.50 | 23.03 | 25.44 | 24.90 | 3.42 [0.110] |
Jumex sport (600 ml) | Yes | 15.18 | 15.85 | 16.10 | 16.06 | 0.56 [0.077] |
Powder mix | ||||||
Frisco (1000 ml) | Yes | 2.15 | 2.19 | 2.19 | 2.15 | 0.00 [0.007] |
Frutimax (1000 ml) | Yes | 2.49 | 2.52 | 2.69 | 2.36 | 0.04 [0.026] |
Tang (1000 ml) | Yes | 3.04 | 3.11 | 3.11 | 3.11 | 0.03 [0.011] |
Other products | ||||||
Chicken breast (1 kg) | No | 67.66 | 68.47 | 68.23 | 68.10 | − 0.10 [0.003] |
Corn tortilla (1 kg) | No | 9.87 | 9.85 | 9.81 | 9.89 | − 0.02 [0.045] |